The following 10 points explain the need for establishing a
professional Internet presence.
Enhance brand awareness
Because of its multimedia capability, the Web can help you
increase brand awareness through richer, more engaging brand
identity. Web Design
Enhance product awareness
Increase the awareness of your product to a specific target
audience. Web Site Design
Take advantage of the interactive nature of the Web to capture
leads. Speed lead response. Because you get leads immediately,
you can respond faster, while the customer is still "hot."
Because of its worldwide reach, the Web helps you reach
customers who may not be available through other media. Web
Add a new sales channel
Add online sales that are incremental to those of your
traditional off-line channels such as retail and direct mail.
Web Site Design
Increase sales through existing channels
addition to providing a new sales channel, the Web can also
boost sales through your existing channels by increasing
product and brand awareness. Improved customer service and
support. The Web presents opportunities to increase revenue
indirectly through enhanced customer service and support.
Reduce support costs
is often cheaper, easier, and more effective to support
customers over the Internet than through more traditional
methods such as telephone support. In addition, corporations
can support employees and business partners over their
corporate intranets, keeping them informed and soliciting
their feedback. Web Site Re-design
Reduce sales costs
Sales over the Internet typically require less overhead and
less sales support than traditional sales channels. A Web site
can reduce dependence on more expensive sales channels,
including retail. Web Site Creators
Reduce inventory costs
A Web site can help you reduce inventory costs by shortening
sales cycles. In addition, the Web can help you reduce
inventory costs by shortening supply cycles from your vendors.
Web Site Design
Reduce materials costs
Save paper production, printing, and distribution costs by
disseminating information electronically over the Internet or
intranet. For example, you can publish annual reports,
distribute marketing materials, and present customer support
tips on your Internet Web site. An intranet Web site can lower
the cost of delivering internal manuals and forms.
Professional Website Design